With more than 3 Billion plus users, social media is booming in a enormous growth all over the world. Basically, there are many social media platforms in this generation like Facebook, twitter, snapchat, LinkedIn and Instagram.
So now we will see the most the trending social media which all the individuals, Corporate follow the marketing structure in Instagram for promotional activities. Social media not only focuses on entertainment purpose but also for other activities like marketing, branding etc. of various products and services.
And we can also say that Instagram plays a vital role supporting this kind of activities. Of course everyone’s favorite will be Instagram for branding. According to the experts, 90% of the users follow at least one business account, on average 500 million people are using Instagram stories daily. These statistics gives us the reason why the world’s biggest brands prefer Instagram over other social platforms to promote their products and services. So, this makes clear that Instagram is extremely effective in helping various brands to reach out to new customers and build a massive following of brand advocates.
Looking to the constant reach and new updates in the application with attractive features and considering the pandemic effect, Instagram users are likely to be high. So that many business started to switch over to Instagram to earn a decent amount of profit without much capital invested.
Visuals are the best way to communicate and get the message across to people. This is the main reason why marketers prefer using visuals in their social media marketing mix. Because, when it comes to choosing a social platform, Instagram wins hands-down. Instagram is entirely a visual platform where the news feed is completely filled with visuals and using a free Instagram scheduling tool helps with easy sharing of these visuals.
According to a recent study, images posted to Facebook via Instagram get more engagement than those posted directly.
Has a part we can say Instagram is the most recognized social media app to better conversion rate in business for the marketing and promotional activities.
This Blog is Authored by PAVITHRA-DIGITAL MARKETING CLUB
